In the lead up to the 2009 U.S. Open, Prince, a global leader in performance tennis equipment, has engaged New York-based hot shop Conversation to design, develop, and execute a multi-pronged initiative to increase product demonstrations and drive additional brand awareness globally.
The campaign, based around a trivia element available in English and Spanish, asks consumers to test their knowledge about Prince, its ground-breaking, new EXO3 racquet line, and the U.S. Open. Fans will learn about...
Keep on reading: Prince Tennis Launches Global Social Media Initiative to Promote New Products and Engage Players
Keep on reading: Prince Tennis Launches Global Social Media Initiative to Promote New Products and Engage Players
